Welcome to USATuff® — Where Quality, Craftsmanship & SeaDek Innovation Meet
USATuff® is a veteran-owned, family-run business built on a simple belief: your gear should perform flawlessly, stand up to real adventure, and elevate every experience. Just as importantly, we believe every customer deserves personal attention, genuine connection, and service that goes above and beyond. Proudly made in the USA, our SeaDek cooler pads and boat decking kits combine comfort, durability, and premium style for customers who demand the best.
Our story began in 2015 when we launched The Original Cooler Wrap—an idea that reshaped the cooler accessory world and put USATuff® on the map. While vinyl wraps remain part of who we are, our company has evolved, and our passion now lies in delivering the very best in SeaDek® solutions. In 2018, we were selected as the SeaDek® Certified Fabricators and Installers for Idaho and Oregon, giving us the opportunity to bring our craftsmanship to boats, watercraft, and outdoor enthusiasts across the region. In 2023 we were recognized by SeaDek as the leader in DIY Boat Decking services. Today, USATuff® is recognized for producing top-tier cooler pads and custom boat decking backed by a commitment to quality, service, and American-made excellence.
Today, our passion for craftsmanship extends beyond coolers to premium DIY SeaDek® Boat Decking Kits — empowering customers to transform their boats with comfort, style, and lasting performance.
Whether it’s a personalized cooler pad or a complete boat SeaDek makeover, we’re here to help you elevate every adventure.
